Social Media Management
Upholding Brand Images with Social Media
This video displays my take on how to "luxurize" cotton - or how to make cotton a luxury material like silk, furs and leather. I tried to create a natural and playful yet edgy image by combining hard design lines and dark colors with natural wood and stone. I styled the model to reflect cotton's past with an African beaded bracelet and an effortless hairstyle.
This Instagram template shows Target's Wild Fable brand. The post embodies the brand's image - vintage and trendy. The white boxes are Tap-To-Shop features, which allow the viewer to go to the website and interact.
Notice the pink emojis- these were specifically made along with the post for the customers to interact and communicate with the brand.
Sports Team Social Media
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For about 2 years I managed all of the social media accounts for my rugby team. I reported game scores, team events, and interacted with followers.
Within those 2 years I about doubled the amount of Instagram followers for the team. I also created tools for the following social media managers to gain more of a following and organized guidelines to simplify club promotion.
At left: Team Facebook and Instagram Accounts