On-Site Visual Merchandising

I am currently the Visual Merchandising Manager for Alicia Adams Alpaca as well as the company's sales lead at the Aspen location. I supervise all visual merchandising projects throughout the company - four stores and one trade showroom.

I correspond with the company owners to determine which VM projects to prioritize, which color stories to display, and what product to showcase.

To execute projects remotely, I communicate with employees at other locations and check their work via iPhone shared albums. I am solely responsible for carrying out all VM projects in Aspen, so directives and iPhone albums area not necessary.

Visual Merchandising at Evereve

During the 2020 pandemic worked as a visual merchandiser and stylist for Evereve. I use a corporate plan-o-gram and alter it to suit our store. Here are a few pictures from one of our Summer 2020 floorsets.

Evereve merchandises its stores based on color and end-use. Within these categorizations, we visual merchandisers create outfits. This means that within a hang rail, everything is in the same color story and can be styled interchangeably. Moreover, garments are placed strategically from left to right in the order that one would style them in.

I do this all with minimal instruction.

Visual Merchandising at Everything But Water

I completed an on-site visual merchandising project with Everything But Water in Troy, Michigan. The displayed products, sculptures, posters, and stickers all bring the plastic pollution crisis to the viewer's attention. Keep scrolling to find out more about the project.

Ideation

Utilizing Everything But Water's Water is Everything campaign items and trending styles, I developed a product and color assortment. From there, I developed display ideas.

Development

To carry out Everything But Water's Water is Everything campaign, I emphasized recycling and the plastic waste crisis. This was illustrated by posters, window stickers, but especially the plastic bag jelly fish sculptures.

Final Product

The plastic bag jelly fish sculptures and Water is Everything products increased awareness of plastic waste. Additionally, a poster that demonstrated how sea turtles mistake plastic bags for jelly fish also impacted customers. Overall, products that were on display increased in sales and more people stopped into the store to learn more.